1960s Rebels: Craig Sams, Health Food Pioneer from Victoria & Albert Museum

In conjunction with their exhibition You Say You Want a Revolution? Records and Rebels 1966 – 1970 (10 September 2016 – 26 February 2017), the Victoria and Albert have uploaded a series of videos interviewing 1960s Rebels including myself.

The late 1960s saw progressive ideas emanate from the countercultural underground and revolutionise society. Challenging oppressive, outdated norms and expectations, a small number of individuals brought about far-reaching changes as they sought to attain a better world. Their idealism and actions helped mobilise a movement which continues to inspire modern activists and shape how we live today.

Agribusiness

xorganic-farming-640x426-jpg-pagespeed-ic-thzrqz2irqWhen a business sector sees a rash of mergers and acquisitions, it’s for one of two reasons, growth or decay. The organic food industry has seen a lot of acquisitions by companies anxious to get in on the ground floor of the 5% annual growth rate in organic food and regenerative farming. Meanwhile, on the dark side, Monsanto is facing takeover by Bayer, not for any positive reasons, but because they are both looking into the abyss. Merger is one way to survive when the farmers they are competing for are spending less. Farmers aren’t stupid – they can do the maths. When they see diminishing returns on their investment in seeds and agrichemicals, they reduce their spending. Continue reading

My Salad Breakfast

This morning, for breakfast, I went into the garden with a couple of slices of bread slathered with mayonnaise and a rice cake smeared with Jersey butter. Then I proceeded to pick from my winter salad garden: lamb’s lettuce, French parsley, various Japanese winter veg including mizuna and two frilly but intensely hot mustardy greens, land cress (a thicket self seeded from a single plant earlier this year), lettuce, winter purslane and, for a touch of the bitters, artemisia – wormwood. I added a leaf of radicchio from plants that have sprung up through the brickwork of a path. Just as we think of ‘food miles’ there is a parallel concept of ‘food days’ from harvest to consumption. In this case it was ‘food seconds’ – the leaves barely knew they had been plucked before they disappeared into the welcoming warm darkness of my esophagus, still brimming with vitality as they headed for the acid bath of my stomach.  Continue reading

Soil Carbon: Where Life Begins

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Back in 1967 my brother and I ran an organic macrobiotic restaurant and food store – we were macrobiotics, the way of eating described in the book Zen Macrobiotics by Georges Ohsawa. The restaurant bought as much as possible from organic producers around London so we built strong links with the Soil Association, which was founded by Lady Eve Balfour in 1946.   In order to talk about biochar I will first talk about soil, because that is the context into which biochar fits.   Satish Kumar also spoke about soil last year in his excellent magazine Resurgence. Continue reading

The Future of Food, Wessanen

GOOD AFTERNOON.  AND MANY THANKS FOR INVITING ME TO SPEAK HERE THIS AFTERNOON.

AS THE FOUNDER OF WHOLE EARTH I’D LIKE TO DISCUSS HOW WE TOOK OUR VALUES, WHICH FOR MANY YEARS HAD BEEN A COMPETITIVE DISADVANTAGE, AND TRANSFORMED THEM INTO A COMPETITIVE ADVANTAGE.

FORGIVE ME FOR DRAGGING YOU BACK INTO THE DIM AND DISTANT PAST, BUT TO OFFER ANY COMMENTS ON THE FUTURE FOR WESSANEN ORGANICS IT HELPS TO KNOW A BIT ABOUT ITS HERITAGE AND THE STORY OF THE WHOLE EARTH BRAND HAS BEEN WOVEN INTO IT FOR AT LEAST 34 YEARS.  Continue reading

Brussels

Just came from a meeting in Brussels July 19 2009

The reason? A jury of 4 people from the organic sector and 4 people who are designers foregathered to consider 1000 or so submissions for the new EU logo for organic food. (The 9th juror was Miguel Indurain the winner for the Tour de France 5 years running from 1991 to 1995) Continue reading

PREVENTION vs CURE – IN FARMING AS IN FOOD for BANT

The story of my beginnings goes back to 1965 when I first got into the macrobiotic diet.   I had been travelling in Afghanistan and India and amoebic dysentery led to hepatitis. I discovered that a diet of unleavened wholemeal bread and unsweetened tea cured the dysentery and the hepatitis symptoms subsided. This was the beginning of my understanding of the importance of gut health to overall health. Back at university some friends introduced me to the macrobiotic diet and I adopted it enthusiastically Continue reading

Knowing Your Food

Most people have little idea where food comes from, but when they do, their expectations are shattered. Once they realise the huge contrast between organic farming and factory farming, they usually forget about price differences and become committed organic consumers, end of story. If that’s what it takes to win people to the organic cause, how do we get the message across? Continue reading