GOOD AFTERNOON. AND MANY THANKS FOR INVITING ME TO SPEAK HERE THIS AFTERNOON.
AS THE FOUNDER OF WHOLE EARTH I’D LIKE TO DISCUSS HOW WE TOOK OUR VALUES, WHICH FOR MANY YEARS HAD BEEN A COMPETITIVE DISADVANTAGE, AND TRANSFORMED THEM INTO A COMPETITIVE ADVANTAGE.
FORGIVE ME FOR DRAGGING YOU BACK INTO THE DIM AND DISTANT PAST, BUT TO OFFER ANY COMMENTS ON THE FUTURE FOR WESSANEN ORGANICS IT HELPS TO KNOW A BIT ABOUT ITS HERITAGE AND THE STORY OF THE WHOLE EARTH BRAND HAS BEEN WOVEN INTO IT FOR AT LEAST 34 YEARS. Continue reading
This month the Fairtrade Foundation, along with Green & Black’s Maya Gold, celebrate their 10th anniversary.
Fair trade hadn’t been invented in September 1991 when we launched Green & Black’s 70% cocoa solids – the first organic chocolate . Our biggest ethical dilemma was that it was made with the dreaded sugar. But it was organic, forest-friendly, sustainable and much lower in sugar than other chocolate. Ethically traded, it empowered Ewé tribal women in Togo – and, of crucial importance, it totally blew away your taste buds. “Guilt-free chocolate”, we called it. Continue reading