1960s Rebels: Craig Sams, Health Food Pioneer from Victoria & Albert Museum

In conjunction with their exhibition You Say You Want a Revolution? Records and Rebels 1966 – 1970 (10 September 2016 – 26 February 2017), the Victoria and Albert have uploaded a series of videos interviewing 1960s Rebels including myself.

The late 1960s saw progressive ideas emanate from the countercultural underground and revolutionise society. Challenging oppressive, outdated norms and expectations, a small number of individuals brought about far-reaching changes as they sought to attain a better world. Their idealism and actions helped mobilise a movement which continues to inspire modern activists and shape how we live today.

The 4 Horsemen of the Apocalypse

In June I was invited to give the keynote speech at the Sustainable Foods Summit in Amsterdam. The conference programme was so advanced it made me blink in disbelief – here were a bunch of corporate executives and sustainability managers from the world’s leading corporations all working to create real standards of sustainable growth and methods of measurement in order to comply with their corporate statements of principle. Stalwarts like Clearspring and Whole Foods were there, but the general tone was very mainstream. I spoke about taking an ethical brand mainstream later in the day but for my keynote I thought I’d give it to them with both barrels. Here’s my speech:

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Just Gimme the Drugs,Man – a critique of Big Pharma

Every now and then I clear my spam filter of missives from American lawyers offering me the opportunity to cash in on a bonanza from a class action lawsuit against one of the big drug companies. Huge amounts of money are being made by suing Big Pharma for peddling drugs that don’t work, that they knew didn’t work and that have awful life-destroying side effects. Respected scientists and medical researchers are shown to have conspired to distort the results so that patented drugs with few beneficial effects were prescribed to millions of gullible patients who wrongly assumed that they could trust their doctor. Just go to http://www.legaltube.com/breaking-news-hot-list.aspx for all the latest opportunities to get redress.

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Trans Fats are crap fats

Artificial fats are bad for you

People sometimes accuse the health food industry of scaremongering but they are rank amateurs compared to the slick, professional and well-organised tropical fats campaign that created national panic in the US in the 1980s. With full-page newspaper ads screaming “Stop the Poisoning of America”, the orchestrated campaign blamed palm and coconut oil for America’s heart disease epidemic. Within months every major American product had ‘no tropical fats’ on the front of the label and ‘hydrogenated fat’ on the ingredients list where natural fat had been. The American Soybean Association was pleased as punch – soya oil is the raw material for hydrogenated fat.
In Britain in the 80s health authorities and hospital dieticians encouraged people to give up butter and switch to high-polyunsaturate margarines. But to have high polyunsaturate levels you need high levels of hydrogenated fat. As a result there are millions of Britons who have heart disease (they’re the lucky ones, the rest are dead) because they followed this well-meaning but misguided advice. Continue reading

Educate, Educate, Educate

How important is an understanding of food and nutrition to society? How do we measure the importance people place on food quality and how do we increase the value they place on it? We know that consumers who care most about food quality, healthy diet and biodiversity are the most likely to be consumers of organic food. So education is about getting down to the roots of people’s understanding and helping them make the connections. Continue reading