Capitalism Must Price Carbon – Or Die

This was a speech I gave at the Harmony in Food and Farming conference in Llandovery, Wales in July 2017.

Please click here to see video clips of the Prince of Wales, Patrick Holden and myself during the conference, which was organized by The Sustainable Food Trust. It aimed to develop an agricultural perspective on the ideas propounded in the book ‘Harmony’ by HRH The Prince of Wales and Tony Juniper.

In 1967 Joni Mitchell wrote a song called Woodstock that included these lines:

“We are stardust, We are golden

We are billion year old carbon

And we got to get ourselves

back to the garden”

We are indeed ‘billion year old carbon’ – the average person of about 80kgs/176lbs  contains about 15kgs/33lbs of carbon.  That ancient carbon is in our bones, our muscle, our fat and our bloodstream, as carbohydrate, fat, protein and other compounds.  The carbon in our bodies may have been previously in soil, in trees, in charcoal, in dinosaur turds, in mosquitoes, in honey…  It was everywhere before it ‘reincarbonated’ in us.  Carbon is immortal.   And it is stardust. Continue reading

The 4 Horsemen of the Apocalypse

In June I was invited to give the keynote speech at the Sustainable Foods Summit in Amsterdam. The conference programme was so advanced it made me blink in disbelief – here were a bunch of corporate executives and sustainability managers from the world’s leading corporations all working to create real standards of sustainable growth and methods of measurement in order to comply with their corporate statements of principle. Stalwarts like Clearspring and Whole Foods were there, but the general tone was very mainstream. I spoke about taking an ethical brand mainstream later in the day but for my keynote I thought I’d give it to them with both barrels. Here’s my speech:

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Let’s Have a Nation of Shopkeepers

The other day I was thumbing through Pigot’s 1839 Directory of Sussex (as one does) when I found that in Hastings Old Town there were once 5 operating bakeries on High Street and 8 on neighbouring All Saints Street. Now only Judges Bakery our new enterprise, survives. The rest of the bread comes from factories and supermarkets. While I don’t lament the absence of competition it does seem sad that where there were once a baker’s dozen of jolly bakers, there is now just one. Those bakers were jolly because they were part of what Adam Smith and later Napoleon described as a ‘nation of shopkeepers.’ Why England in particular? Is it something to do with the individualistic and freedom-loving temperament of this culture? Or is it a natural human instinct to favour things local, fresh, privately-owned and directly answerable? Shumacher argued eloquently in ‘Small is Beautiful’ that this was so.

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