This Triple Whammy on Climate Might Just Hit Home

In 1990 my daughter Rima commented to her friend Dan as they choked their way across a fume-filled Harrow Road: “Wouldn’t it be nice if the drivers of these filthy cars had to plant trees to mop up the pollution they created?” Dan Morrell agreed and founded Future Forests to do just that. When we launched Whole Earth organic wholegrain cornflakes back in 1996, they became the first ‘carbon neutral’ food product. Dr. Richard Tipper of the Edinburgh Centre for Carbon Management did a lifecycle analysis of the cornflakes to establish how many trees Future Forests should plant to balance off our CO2 emissions. We were pleasantly surprised to find the cornflakes were almost carbon neutral already – because they were organic. Continue reading