1960s Rebels: Craig Sams, Health Food Pioneer from Victoria & Albert Museum

In conjunction with their exhibition You Say You Want a Revolution? Records and Rebels 1966 – 1970 (10 September 2016 – 26 February 2017), the Victoria and Albert have uploaded a series of videos interviewing 1960s Rebels including myself.

The late 1960s saw progressive ideas emanate from the countercultural underground and revolutionise society. Challenging oppressive, outdated norms and expectations, a small number of individuals brought about far-reaching changes as they sought to attain a better world. Their idealism and actions helped mobilise a movement which continues to inspire modern activists and shape how we live today.

Soil Carbon: Where Life Begins

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Back in 1967 my brother and I ran an organic macrobiotic restaurant and food store – we followed macrobiotics, the way of eating described in the book Zen Macrobiotics by Georges Ohsawa. The restaurant bought as much as possible from organic producers around London so we built strong links with the Soil Association, which was founded by Lady Eve Balfour in 1946.   In order to talk about biochar I will first talk about soil, because that is the context into which biochar fits.   Satish Kumar also spoke about soil last year in his excellent magazine Resurgence. Continue reading

The Future of Food, Wessanen

GOOD AFTERNOON.  AND MANY THANKS FOR INVITING ME TO SPEAK HERE THIS AFTERNOON.

AS THE FOUNDER OF WHOLE EARTH I’D LIKE TO DISCUSS HOW WE TOOK OUR VALUES, WHICH FOR MANY YEARS HAD BEEN A COMPETITIVE DISADVANTAGE, AND TRANSFORMED THEM INTO A COMPETITIVE ADVANTAGE.

FORGIVE ME FOR DRAGGING YOU BACK INTO THE DIM AND DISTANT PAST, BUT TO OFFER ANY COMMENTS ON THE FUTURE FOR WESSANEN ORGANICS IT HELPS TO KNOW A BIT ABOUT ITS HERITAGE AND THE STORY OF THE WHOLE EARTH BRAND HAS BEEN WOVEN INTO IT FOR AT LEAST 34 YEARS.  Continue reading

Apples: the Frugal Fruit

Apples

Great grandparents were Nebraska sodbusters. They grew apples and mulberries and watermelon

Sodbusters

Sodbusters

Apples – Apple pie, baked apples,  apple crumble, apple butter, apple jelly from the peels, dried apples, sold apples to stores in Sioux City.  Canned applesauce and apple butter and  stored in the cave that was the original house.  Continue reading

The 4 Horsemen of the Apocalypse

In June I was invited to give the keynote speech at the Sustainable Foods Summit in Amsterdam. The conference programme was so advanced it made me blink in disbelief – here were a bunch of corporate executives and sustainability managers from the world’s leading corporations all working to create real standards of sustainable growth and methods of measurement in order to comply with their corporate statements of principle. Stalwarts like Clearspring and Whole Foods were there, but the general tone was very mainstream. I spoke about taking an ethical brand mainstream later in the day but for my keynote I thought I’d give it to them with both barrels. Here’s my speech:

Continue reading

PREVENTION vs CURE – IN FARMING AS IN FOOD for BANT

The story of my beginnings goes back to 1965 when I first got into the macrobiotic diet.   I had been travelling in Afghanistan and India and amoebic dysentery led to hepatitis. I discovered that a diet of unleavened wholemeal bread and unsweetened tea cured the dysentery and the hepatitis symptoms subsided. This was the beginning of my understanding of the importance of gut health to overall health. Back at university some friends introduced me to the macrobiotic diet and I adopted it enthusiastically Continue reading

Educate, Educate, Educate

How important is an understanding of food and nutrition to society? How do we measure the importance people place on food quality and how do we increase the value they place on it? We know that consumers who care most about food quality, healthy diet and biodiversity are the most likely to be consumers of organic food. So education is about getting down to the roots of people’s understanding and helping them make the connections. Continue reading