Taking Biochar to Market

IBI Sonoma

Biochar – Farming Carbon

Craig Sams
Founder and Executive Chairman

May 8 2012

Louisiana Territory – Virgin Prairie

DUST BOWL 1935 Oklahoma, Kansas, Nebraska

Eve Balfour
Founded Soil Association 1946

Johannesburg April 2008 400 experts Report:

Stop subsidies
Put human health first
Green Revolution had unintended consequences Genetic Engineering a problem, not a solution Little time left
Protect our agricultural capital (soil)
Support small farmers and diverse ecosystems Study and learn from traditional farming

Reward farmers who prevent climate change

Carbon Farming Efficiency Energy needed to produce 1 calorie of food:

Industrial Farmer: 12 calories fossil fuel Organic Farmer: 6 calories fossil fuel

(Man with a hoe: 1 calorie of energy produces 20 calories of food)

Rodale Institute 30 year trial results

  1. Organic uses 45% less energy
  2. Average yields match conventional (soybeans/corn)
  3. C sequestration 1 MT/ha (3.7 T CO2/ha) per annum

WE DECIDED TO FOCUS ON ORGANIC GROWERS

USA arable: 172 Million Ha Global arable: 1.4 Bn Ha
US is 1/8 of Global farmland

Source: Pimentel Cornell

USA in Metric:

Conventional: If Organic:

If Worldwide

Per Annum

.45 Gt Co2 emitted
.75 Gt CO2 sequestered

Per Annum

Conventional: 3.6 Gt Co2 emitted
If Organic: 6Gt CO2 sequestered

Good – but can we do better?
Biochar could double the figure – if all farming was organic

Making it Real and Creating Routes to Market

Production Projects Products

Carbon Gold

Biochar Kiln (Near Fairlight)

66% yield increase

Up to 90% emissions reduction

Farm-scale
10 sold overseas 5 sold in UK Order pipeline

Carbon Gold Biochar Kilns

CG Tilting Ring Kiln 10m3

CG Tilting Ring Kiln Array

• Skid mounted and semi-automatic • Production capacity 1 tonne/day

• Permanent site
•Production capacity of 3.5 tonnes/day

Confidential and Proprietary Information of Carbon Gold Limited.

First UK Commercial production E.Sussex September 2010

Trials: Little Gem lettuces Trial by: Stephanie Donaldson – Gardening Editor Country Living

25th August 2011 23rd September 2011

Replacing Peat

“Delfland Plants ran trials on Carbon Gold’s biochar-based seed compost on 5,000 plants – a mixture of brassicas, lettuce, rainbow chard and red mustard.

The trials ran alongside a control batch of each of these plants using Klassman, our peat-based seed compost of choice.

Carbon Gold’s seed compost produced the same excellent results as our normal seed compost choice and it performed as well in terms of germination and growth rate

We would be happy to use biochar-based compost products for a specific range of vegetable plugs for growers, using Carbon Gold’s excellent product range”

John Overoorde, CEO Delfland Plants

Trial results starting to appear:l

6 July 2012

Trials Oversight

GroChar + Cacao = fruit within 3 years Normal maturation time: 7 years

Slash and burn farming replaced with Slash and char

Rolling it out: UNDP Supporting crop trials
and biochar production with $50,000 grant, followed by $500,000 when trials complete

Pipeline Dominican Republic – Cacao –

Honduras – Coffee
Ghana – Cacao – Kuapa Kokoo

Partnering for Biochar PRO NATURA PARTNERSHIP

Strong Brand Values

Corporate Brand:
Commercial, track record, market leader, global

Product Brand:
Tested, trusted, competitive

– Soil Association Certified for organic use
– Peat-free
– Organic ingredients or from FSC certified woodland

Positioning

Not competing with subsidies CGW or externalised cost peat

Reposition as long term Investment

Branded Products

Design and Packaging:
Iconic, Challenger, Disruptive, Engaging

On Sale in Garden Centres, Waitrose, Amazon and other Online suppliers

Replacing Peat

250g Tube GroChar Soil Improver

GroChar Merchandiser

Stock Holding : 60 x 1kg GroChar Tubes

Mechandiser Supplied FOC with 100 Tubes

Stock Value – £290.00

1kg Tube GroChar Soil Improver

8ltr Peat Free Seed Compost

Mixed Merchandiser

Stock Holding :

77 x 1kg GroChar Tubes 80 x 8ltr Seed Compost 42 x 20ltr All Purpose

Merchandiser Supplied FOC

Stock Value – £547.20

All prices quoted are exclusive of VAT

20ltr Peat Free All Purpose Compost

Sales Contact :
Nigel Clarke
Tel : 01476-530374 Mob : 07798-815832 E : sales@donum.biz

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Advertising

GroChar is packed with all the good stuff your soil needs to give you happier, healthier plants. Its unique biochar complex supercharges your soil – bringing it to life, delivering more nutrients to speed up plant growth. And it reduces your carbon footprint.

GroChar is packed with all the good stuff your soil needs to give you happier, healthier plants. Its unique biochar complex supercharges your soil – bringing it to life, delivering more nutrients to speed up plant growth. And it reduces your carbon footprint.

oin the movement for better soil at carbongold.com

n the movement for better soil at carbongold.com

Closeup of Leaflet

PR Activity Cuttings

Catastrophic market conditions

Lucky we didn’t have good sales – stock overhang crisis and default risk
But now we know what sells, key price points
Rate of sale in 30 typical garden centres

Extrapolate to brand value and net sales value

2013 Sales forecast